So, before advertising your business on digital platforms, have a close look at your target audiences and the type of content that can best attract them to buy your product. For instance, you can create a virtual setup of a room and showcase how your candles can be a good fit in enhancing and illuminating the living spaces. This will make customers visualize the effect these can candle create thus encouraging them to purchase your product. Virtual experience and a 3D touch to ads entertain your audiences to a great extent. Have you invested in premium packaging and high-end fragrances?

So it’s wise for candle business owners to consider Pinterest when creating their digital marketing strategy. Once you know your target market, all that’s left is figuring out where to find them! Friends and family are always a good place to start if they’ve been asking about what types of candles you might have available. After learning how to make candles, setting up your candle seed & sage company, and creating a range of unique scented products, you’ll need to create a marketing plan to promote your products. Share pictures of finished products, your workspace, and any relatable content related to your business. Instagram Reels are an excellent way to get in front of users who may not follow you, so start by sharing videos of your candle-making process.

It doesn’t require much equipment or technical knowledge, it has a low startup cost, and you can make candles from home. Great product photography is key to convincing people to buy your candles. Make sure you can clearly see the shape and label of your candles. Stage an image of the candle in use in your home so shoppers can envision it in theirs.

This would be a great place for you to post some flyers for your business with contact information or your web address. A lot of rules also exist regarding these types of contests on social media, but you can have a third-party website to help you manage it for a fee. That way when a customer from Etsy or eBay buys a candle they might decide to visit your website and join your email list if they like your product.

It’s also important to double-check that your chosen business name is available before moving forward. You can verify your desired business name’s availability on your secretary of state’s website to see if it’s already in use. Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.