As a brand that sells loungewear, Lunya puts craftsmanship at the forefront of what makes it different. One of the best ways to use your About Us page is to illustrate your brand’s value proposition. Your About page can be about your audience just as much as it is about your brand.

Reviews, press mentions, or user-generated content can be included on your About Us page to share how you’re impacting your customers or your industry. It clearly states who its product is designed for, what it values, and how the brand got started by solving a problem for aging women. In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. Your ‘About Page’ should address those two curiosities shoppers have to help with decision making. When using a website builderto create your website, the About Us page is one of the first supporting pages you’ll likely design, regardless of the industry you’re in. ✔️ Add a short author bio at the end of the article, with a link to your website and a headshot image of 300×300 px.

It should be short – try to keep it under 280 characters – the length that could fit in a Tweet. ✔️ If the article does not meet the above requirements, we will refuse the collaboration. ✔️ Send the article outline and draft in Google Docs, so we can keep track of the progress. ✔️ Plagiarism is not tolerated in any way and the article draft is checked from this point of view. ✔️ The context must be written according to current global events in relation to eCommerce. ✔️ The tone of voice must be professional and friendly, at the same time, but not over-promising and exaggerated.

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They’ll be able to interview you and your team members and write a beautiful About Us page for your business you can use to connect with potential customers. 40 Colori is a great model for About Us pages for small businesses. It provides a nice company overview, including a How We Work to give site visitors an inside look at operations. 40 Colori’s page holds promise to readers, telling a coherent story that increases trust and transparency.

These can be a great stop gap for a new business but there is nothing better than to create your own unique About Us page that is distinct to your business. A well-built infographic might help visitors remember about you or your business better than any amount of words. So if you think it works better for your brand or business, skip the lengthy description, or add a well-designed graphic that can help your visitors understand your concept. Or maybe you would like to add a cool video about how your business was created, or about your story and let it speak for itself.

For example, we can have another post on “Trends in the IoT industry”, but you need to have a different perspective in each post. A lot of people are talking about customer service but what’s your take on it? Tell us what you think about a particular subject without going over the top. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Send articles that have been, or will be, published elsewhere. Word Count – Please submit articles of at least 1,500words. Just because we turned down one of your articles doesn’t mean you should give up. It can be for a variety of reasons related to your content, directly. If we want to stop working with you, we will tell you. They should be unbiased and the solutions cited should add real value to merchants.

You need to connect with them on a personal level by narrating your brand story in a way they can feel. Make them happy, inspired, motivated, or even tearful. Remember, the main purpose of your About Us page is to get first-time visitors or prospects familiar with your brand – in a compelling and relatable way.

We encourage the use of in-line hyperlinks for acknowledging sources. We welcome writers to contribute high-quality content to Magestore Website. E-Commerce Nation is a B2B Web Media specialized about online shopping. The team of E-Commerce Explorers provide free resources such as market studies, business cases, whitepapers, webinars or infographics. Once you have completed the form, we will contact you as soon as possible. You will be able to send us some ideas of articles, and we will validate all that together.

The page continues to explain Mailchimps’ company culture. Here it discusses Mailchimp’s commitment to learning and educating employees about small businesses so that each employee it hires is a perfect addition to the team. The essence of a brand can be found in the feelings and meaning its name evokes.